Digital Marketing Online Skills Assessment Test

Candidates Assessed

23436+

Organizations Served

136+

iMocha’s digital marketing test enables recruiters and hiring managers to hire job-fit candidate within a short period & take unbiased decision. This test useful for hiring Digital Marketing Expert, Digital Marketing Consultant, Digital Marketing Specialist, and Digital Marketing Executive. Our test helps to reduce hiring cost by 40%.

About Digital Marketing Online Skills Assessment Test

Digital Marketing is defined as the marketing of services and/or products using digital media. A Digital Marketing expert is the person who increases brand engagement of a product/service on smartphones, tablet, computers, etc. considering their target audiences. Generating lead/sale and driving a high volume of traffic to the website are the main tasks for a digital marketer.

Are you a jobseeker looking to sharpen your skills?

Test Summary

Digital Marketing online test helps to screen the candidates who possess traits as follows: 

  • Experience and knowledge of SEO in Digital Marketing 
  • Good knowledge of handling Google Analytics  
  • Understanding and knowledge of LinkedIn Marketing and Facebook Marketing 

Digital Marketing Online Test assists recruiting team & hiring managers to gauge the Digital Marketing skills of an applicant to hire for Digital Marketing consultant/ expert position. The Digital Marketing test has been designed and developed by Subject Matter Experts (SME) to evaluate the skills of your next Digital Marketing hire, as per industry standards.

Screen candidates with Digital Marketing aptitude test at initial level & spend time with only relevant candidates. With our powerful reporting, you can analyze the depth of candidate’s knowledge & make the better hiring decisions.

This Digital Marketing assessment test is designed considering EEOC guidelines, it will help you assess & hire diverse talent without any bias.

The aptitude test for Digital Marketing may contain MCQ's (Multiple Choice Questions), MAQ's (Multiple Answer Questions), Fill in the Blanks, Descriptive, Whiteboard Questions, Audio / Video Questions, LogicBox (AI-based essay evaluation), Job-based Simulations, True or False Questions, etc.

Test Duration: 50 minutes

No. of Questions: 25

Level of Expertise: Entry/Mid/Expert

Useful for hiring

  • Digital Marketing Expert
  • Digital Marketing Consultant
  • Digital Marketing Specialist
  • Digital Marketing Executive

Topics Covered


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Basic SEO

iMocha’s Digital Marketing online skills assessment test helps recruiters and hiring managers to evaluate candidate’s understanding about Search Engine Optimization (SEO) which helps to increase organic traffic of a website

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Content Marketing

Our test assesses candidate’s understanding about content marketing strategy by which relevant and valuable content is published

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Google Ads Linking

This test evaluates candidate’s ability to link Google Ads to Google Analytics

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URL Tracking

Our digital marketing assessment test helps recruiters and hiring to assess candidate’s ability to create tracking URL to get clear view of traffic from where the traffic is coming

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Web & App Analytics

This test helps in evaluating candidate’s ability to understand web and app analytics which is used to improve online business

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LinkedIn Campaign

This test gauges candidate’s ability to set up and run LinkedIn ads on business centric keywords

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Facebook Analytics

Our test assesses candidate’s knowledge about Facebook analytics dashboard which shows what actions people took on website from interaction with posts

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AI-evaluation (Speaking)

Our test helps to accurately evaluate candidate’s proficiency in spoken English

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AI-evaluation (Writing)

This test evaluates candidate’s proficiency in English writing using AI  

Sample Questions

Choose from our 100,000+ question library or add your own questions to make powerful custom tests

Question types:

Multiple Option

Topic:

Content writing

Difficulty:

Medium


Q 1. You work at Snuffle where you must create a Google-friendly site. Which step is important to provide visitors with the information they are looking for on the website?
Create a helpful, information-rich site.
Consider the words users would type to find your pages and include those words on your site.
If your pages contain useful information, the content will attract many visitors and entice webmasters to link to your site.
All of the options.

Question types:

Multiple Option

Topic:

Campaign objective

Difficulty:

Easy


Q 2. LinkedIn offers many options for advertisers to choose an appropriate campaign objective. However, some objectives are not available yet. Which objective is available in the beta experience?
Brand awareness
Website conversions
Job applicants  
Website visits  

Sample Report

View Full Report . . .

Skill wise performance report by iMocha

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You can customize this test by

difficulty level
Setting difficulty level of test      

Choose easy, medium or hard questions from our skill libraries to assess candidates of different experience levels.                       

multiple skills
Combining multiple skills into one test

Add multiple skills in a single test to create an effective assessment. Assess multiple skills together.                                              

adding own skill
Adding your own questions to the test

Add, edit or bulk upload your own coding questions, MCQ, whiteboarding questions & more.                       

tailor made test
Requesting a tailor-made test                  

Get a tailored assessment created with the help of our subject matter experts to ensure effective screening.

Trusted By

George Nichkov, Gett
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“When hiring Business Analysts, I had to assess the applicants on their logical reasoning & aptitude. However, assessing a large pool of candidates & acquiring unbiased results without any human hustle is difficult without an automated solution. With iMocha, I was able to filter more than 500 candidates within a short span of time.”

George Nichkov, Gett

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